Jenn Morgan, Marketing Consultant, Brand Expert, Fractional CMO, Seattle, WA
Empowering You To Be Radically Distinct™

Curriculm

Description

In this workshop, Jenn breaks down the brand building process from a producer's perspective to teach you how to perceive yourself as a brand and take actions aligned to the results you want to create. We'll work together to focus your brand, clarify your path and design a plan you're inspired to take action on. 

Day 1

Day 2

S1: Brand Strategy: Focus Your Brand To Direct Your Path

The workshop begins with an overview of brand strategy as a methodology for attracting people and resources that are aligned to your goals. You’ll learn the sacred geometry of the #1 and how to use it to create better results in a faster amount of time. The objective is to get on the same page regarding the practical application of each of the segments of the brand profiling process and how we will work together over the next two days. 

S2: Calling In Your People: You In 3-D

Our first objective is to hone in on the right type of people for you to target by helping you identify your vision. You’ll learn the difference between a vision and a goal, how to use them as attractive aspects of your brand and write a brand vision statement that you can step into immediately.

S 3: Positioning Yourself Like A Pro: Know Thy Value, Communicate Thy Message

Our next objective is to define the value of who you are and what you offer from the perspective of your audience. We’ll break it down into 3 to 5 core differentiators that set you apart from others vying for the same attention and resources. You’ll learn how to use those as the foundation of all your communications and how to turn it into a positioning statement that clarifies who you are and what you seek.

S4: Finding Your Voice

We start out the second day with a review of your brand profile and begin crafting your elevator pitch. You’ll spend some time working on it in a small group and then you’ll share it with the entire group. During that time, you’ll get coaching from Jenn and feedback from the group on the effectiveness of your message and the enthusiasm of your delivery.

 

S5: Confident Networking

Now that everyone knows who you are and you’re seeking, we begin masterminding strategies for how to get you in front of the right people. You’ll learn new networking strategies and how to work a room at a networking event in order to get the most out of your time and energy. Then, we’ll practice.

 

S6: Inspired Action Plan

The workshop concludes with a strategic planning session designed to help put everything together and focus it down into 3 achievable goals. You’ll learn how to overcome frustration by focusing your attention on the actions you can control, how to improve your results and how to track your progress so that you stay engaged and committed to your goals.