Step Into the Market with Confidence
by Erin Lau
I'm a Landscape Designer in Seattle and I've been running a successful design practice for the past five years. Even though I was able to get enough clients to create a wait-list for my services, there were things I needed to tweak to help me to use my time more efficiently and increase my earning power. I also wanted to heighten my profile in the industry and create a blog that would reach a wider audience. I had tons of ideas of what to do, but I was struggling to figure out which ones to take action on and in what order to proceed.
Jenn helped me to understand my pricing structure, and find ways to increase profits without changing my entire business. She gave me tips on how to go about creating my blog, DrawnToGarden.com, and how to leverage social media to my advantage. Sometimes, after having been in your business for several years, it's hard to see what makes you stand out- Jenn helped me to see the unique angle that I could bring to my blog and business that will help me stand out within my saturated industry.
At the time, I was also preparing for a large gardening convention, and Jenn worked with me on my elevator pitch, my delivery and strategies to get potential clients to engage. Several visitors to my booth ended up purchasing a design consult on the spot and over one hundred people signed up for my newsletter.
The convention ended up being a huge success as I not only networked with numerous potential clients, but also met several influential bloggers, magazine editors and industry leaders. They helped me generate a buzz at the event about my new illustrated coloring book that drove at sales, secured more publicity and eventually sold out via my website.
Jenn served as a knowledgeable sounding board for my various ideas, gave me her honest feedback, and helped me make executive decisions on how I wanted to move forward. Working with Jenn helped me to launch my blog and sell out my new product with confidence. Plus, I now have another potential revenue stream, a blog that is very "me" and a plan for increasing profits over the next few years. There is a list of other tweaks and strategies I have yet to implement, and I'm excited to undertake them because now I feel reinvigorated about growing my business.
Erin Lau, Seattle, WA
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"Plus, I now have another potential revenue stream, a blog that is very "me" and a plan for increasing profits over the next few years."