Then, I defined the key differentiating factors that sets her apart from others in her field: 

  1. Best Selling Author of Your Next Bold Move for Women
  2. Host of a Women's Leadership Retreat for the past 9 years
  3. Internationally Recognized Hall of Fame Coach
  4. Team consists of 40+ expert consultants & trainers worldwide
  5. Media presence (to be created this year)

I turned these core differentators into leadership success stories that became the foundation for all communication around her brand.

She didn't have the media presence she wanted so we made it our big picture focus for 2015:

Build Brand Awareness for Wendy Capland

as the face of the Vision Quest Consulting brand