When I met Wendy she had just been through a ton of rebranding with another firm and she was trying to figure out how to apply her new identity to her business operations.

After auditing the state of her brand, I found that she had a positioning statement for herself as an industry leader, but she hadn't defined the value proposition to back up her claim. Without the business perspective on who you are as a brand, it's nearly impossible to make decisions on how to shape your communication around that brand.

The following is my assessment on how we got her the recognition she was after.