Course description: More than a clever logo, the branding process is proactive reputation management and the key to career satisfaction. In this course, Jenn Morgan, Co-founder of Radically Distinct, breaks down the brand building process step-by-step and how it helps you become more strategically focused with your time, attention and communication. You'll learn how to make choices that honor your unique value, shape your skills as uniquely relevant in the modern market, and influence how other people feel about you. In the end, you’ll know your personal brand and how to use it to up-level your work experience and position yourself for success.
Course instructor: With 15 years experience, Jenn Morgan has led the concept development and production of advertising quality communications in the industries of automotive, banking, retail, consumer products, human development, and consumer education for hundreds of Fortune 500 Companies, small businesses and corporate leaders worldwide–helping them evaluate the creative and strategic merit of their ideas, get organized into a strategic approach, and integrate their strengths, assets and implementation abilities into a cohesive brand voice.
As the Director of Brand Strategy at Radically Distinct, Jenn is responsible for the co-creative development and management of over 60 personal, team, and corporate brands during the creation of value propositions, online platforms, print and Web collateral, research/development, sales strategies, product and company packaging strategy, internal communication design, media planning and personal brand campaigns. She says, 'branding is like standup comedy. A whole bunch of fun experiences that end with a powerful point."
Jenn uses a mix of games and role-play scenarios to demonstrate the difference between the way we think, feel and act and how developing your personal brand puts you in the driver seat of your choices. You’ll be inspired and walk away armed with a blueprint for presenting yourself as a powerful brand.
What you get:
Workshop 1 — Personal Brand Identity and Perception
Workshop 2 — Personal Brand Value and Relevancy
Workshop 3 — Personal Brand Image and Politics
Workshop 4 — Proactive Reputation Management
Workshop 5 — Your Power to Produce
Workshop 6 — Radically Distinct Brand Voice