DIGITAL MEDIA IS THE NEW FRONTIER

Google Chrome 13.jpg
 
 

Sponsorship was the first form of advertising...

in newspaper, radio and television. It wasn’t meant to drive immediate sales. It’s purpose was to place the sponsors name and logo in front of people while they were being educated and entertained. The goal was to create positive associations of the sponsor in the hearts and minds of the audience. In addition to providing their audience with a memorable experience, the sponsors contributed to the advancement of mass communication. Sponsors have pioneered the new frontier of media for centuries and established a powerful brand legacy because of it.

Are You A Pioneer?

 
 

Digital media is the new frontier of mass communication.

Unlike the broad strokes of TV and Radio, digital media gives us the ability to micro target who you are in front of so you only pay to be in front of the people who matter most to your business. While many companies have been competing fiercely for Google Ad words and search, there is very little competition for advertisers on social media and podcasts. Because of the nature of these mediums, advertisers are more welcome as sponsors, educators and entertainers than as direct sales people. That's why sponsorship is the first major move of dominant brands when they entered the new media landscapes of newpaper, radio and TV. 

 
radically-distinct-mobile-wins-2.jpg

The mobile device has surpassed the TV as America’s most loved screen.

As of Q3 of 2014, the average American consumer spends over 3 hours per day on their mobile device. That’s 30 mins longer than TV. This trend has year over year growth of 170%.

network promotions.jpg

212 million Americans are online

Americans age 13-54 are listening to online radio for an average of 12 hours per week and 5 hours of that time in their car. 64% of them are on Facebook everyday and 35% of them are on it several times a day.

Google Chrome 2.jpg

Podcast listening grew 23% between 2015-2016 and 75% since 2013.

  • 57 million Americans listen to podcasts monthly. That’s the same number of Americans who use Twitter.
  • 35 million Americans listen to podcasts weekly. Weekly listeners consume 5 shows per week on average.
 

RADICALLY DISTINCT RADIO SPONSORSHIP

An advertorial advertising program that accelerates the relationship building process between you and your target market through the promotion and syndication of internet radio shows. Benefits include:

 
 
Google Chrome 10.jpg

Build Brand Recognition

Traditional PR strategies for corporate leaders include guest writing and interviews in magazines and shows with reach throughout a broad geographical area. You build recognition, but not necessarily with your specific market. This sponsorship program help you find new and fun ways to get your message heard and get you recognized as an authority in your field by your target market. Plus, we’ll embed the audio files on your website. Having people listen to audio on your site increase the Alexa ranking (authority) of your site on search engines.


Win Brand Loyalty

A study by Cone Communications concluded that CSR is no longer an option for corporations, it’s a must do. Here are some statistics: • 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. • Nearly all consumers say that when companies engage in CSR, the have a more positive image of the company (96%), would be more likely to trust that company (94%) and would be more loyal to that company (93%).

Sponsor-logo-page.jpg

RAD Content.jpg

Control Your Message

As a specialty business, it can be very difficult to find a marketing company that can create content on your behalf that actually works. This program makes you the director of your message and gives you content that can be repurposed by you or your marketing team across platforms. For example, one audio show can become 4 blog posts, 1 newsletter and the inspiration for multiple info-graphics. These timeless pieces can be re-used year after year in your marketing mix and can be linked together to increase the authority of your site for search engines.


Micro Target Ad Spend

Having a regional or national appeal is a sum of all the fringe groups that you have built relationships with. Whether you already have a digital marketing program or this becomes your first one, marketers need to focus their message to specific subcultures of people. In this program, we can focus on one specific segment of people that you want to reach or we can create different shows to put in front of different groups. The promotional program is designed around your goals.

rad-digital-advertising-home2.jpg
 

2 programs

RD Radio facebook Option 2.jpg

FEATURED GUEST

FEATURED GUEST on one show per month for 1 year.

12 — Professionally produced advertorial audio shows featuring you, branded around your expertise and syndicated across 90 digital platforms.

12 — Promotional digital media advertisements with your face and/or logo central located.  

12 — Advertising Campaigns geo-targeted to your specifications on Facebook and Instagram. 

12 — Strategic Planning sessions with Jenn Morgan to prepare for your show and create content strategy.

Logo placement on all Radically Distinct Radio promotions.

Production Value--$31,440

 

HEADLINING SPONSOR

HEADLINING SPONSOR of all RAD shows for 1 year.

48 — Prominent logo placements on 48+ digital media advertisements on Radically Distinct show promotions for 1 year.

48 — Geo-targeted Advertising Campaigns* on Facebook and Instagram. 

On air mentions by Jenn Morgan on all shows.

1 — Keynote, Event MC or full day training program delivered by Jenn Morgan

Logo placement on all Radically Distinct Radio promotions.

Shared knowledge across shows on retargeting

Production Value--$92,760

 
 
Banner 1 RAD Horizontal JM.jpg

About Radically Distinct Radio

This globally syndicated talk radio show bridges the worlds of brand marketing and professional development to help you become a better CEO of your life, career and business.

Whether it’s increasing your professional status, developing your community or recreating your life after a major set back, Radically Distinct Radio gives you the tools and resources to make you feel good about improving the quality of your life.

Learn more about the show here.

Listen to the show here.