SELF MARKETING MASTERY is a RADICALLY DISTINCT brand ambassador training program for professionals who want to level-up their business game.

This immersive style training utilizes The RAD Method™ to guide you through the process of designing and launching a personalized brand marketing campaign. It provides you with practical business building skills, professional development, networking wing-men and wing-women and accountability all in one program.

By the time you complete the program, you’ll have: 

  • Greatly expanded your sphere of influence.
  • Integrated your self-marketing plan into you day-to-day work life.
  • Built a RADICALLY DISTINCT team of referral partners who share your desire for personal excellence AND who know, like and trust YOU.
  • Registration is open

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Program Overview

Throughout this workshop, Jenn breaks down the brand development process from a strategic and tactical perspective to expand your perception of who you are and what you’re capable of. You’ll set some new goals and create a brand profile and plan to fit your desired results. We’ll work together as a community to help you write and fine tune the new narrative of your professional life and the value proposition of your unique expertise from the perspective of your audience. We’ll highlight what differentiates you from your peers and how those Radically Distinct attributes work together to shape your personal style of leadership and your ability to produce results. 

Along the way, we'll personalize your marketing plan to fit your assets and resources, fine tune what is and isn't working in your efforts and hone the integration of your plan into your work life.

Once your plan is in place, we’ll begin working on fine tuning and leveling up your skills. From learning how to work a room to positioning yourself effectively in high stakes situations, you’ll learn how to bring out the right aspects of who you are at the right time and mitigate blind spots before they have a chance to surface.


Core Curriculum


Quarter 1—Consistency

During first quarter of the program, we define your brand, review your current self-marketing efforts, design a plan around your skills and set some trackable goals.

You’ll develop and practice your elevator pitch and identify some low hanging fruit in your current marketing mix that you can level-up right away.


Quarter 2—Politics

Next, we assess the environments you frequent and the network you have. We’ll help you identify potential allies and linchpins to align yourself with and how to go about building relationship with them. You’ll practice positioning your expertise and owning your authority in conversations and we’ll help you fine tune your enrollment skills


Quarter 3—Leverage

This next quarter is focused toward amplification of your efforts. We’ll review your results over the past six months to find your marketing genius zone and re-focus your plan to support you doing more of what you’re best at. You’ll start looking at creative ways to sharpen this skill set in this area and and develop a distinctive aesthetic in your communication style.


Quarter 4—Metrics

During the final quarter of the program, we turn our attention to your number story to help you understand the relationship between your efforts and your results. This review will set you up for re-focusing your plan for finishing out strong and setting yourself up for 2018.


Self-Marketing Mastery is a business development training and accountability program for service professionals who want to level up their personal brand and master self-marketing in order to double their book of business.

Our focus is to help you pro-actively overcome common challenges that come when the product being marketed is one’s own self and abilities. 

  1. Inconsistency in marketing efforts and activities.
  2. Ineffectiveness at networking events.
  3. Lack of motivation to self-promote.
  4. Clarity on the right mix of activities for your personal brand.
  5. Talking about what you do and positioning your expertise in a relatable, concise and memorable way.