Jenn Morgan, Marketing Consultant, Brand Expert, Fractional CMO, Seattle, WA
Empowering You To Be Radically Distinct™

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Next, I developed a creative concept for Wendy's self-perception to shape how she shows up in the world: 

Shaman of the Leaders

I think of creative concepts as motivational secrets. We use these to set the emotional tone and style of communication. This concept makes it possible for me to translate her vision consistently to different teams communicating on behalf of the brand. It also makes it easier for me to write speeches and briefs in her voice.