Marketers know that it is easiest to rally people around an idea they already believe in. The most recent ad campaign to embrace this truth is the Heinz Hot Dog Pact.
What Is Brand Development?
So much of marketing is the same. How can a small, local business create marketing that captures your distinctive essence and is ultimately effective at bringing in new business? The answer is brand development, but what does that mean?
What Is The Purpose Of Content Creation
What is the point of creating content for marketing? Do people even read this stuff? How does it make an impact on my bottom line? Read this post to learn more.
What Is The Gift Of Drama?
Many people will tell you that they don’t like or don’t want drama, but ask about their favorite movies or TV shows and you quickly learn that’s just not true. Read this post to find a resolution from the drama of 2020 and set yourself up to welcome 2021.
This Marketing Planning Tool Will Focus Your Core Message
It’s the end of the year and most business folks I know are working on planning for 2021, specifically marketing planning. After you determine your strategy, the next step is to shape your message so that it connects with the right people. To do that you need this tool.