All in Leadership
Jeff Bezos and Martin Luther King Jr. both show up in the world as a revolutionary archetype. The revolutionary archetype is motivated by a feeling of powerlessness, overwhelmed, oppressed or mistreated and under siege, and believes conventions are made to be broken.
One way to understand the social unrest and desire for change is to look at the underlying values of the counter-culture writers. Anais Nin’s ideas were way out there in the 40s, but were status quo by the 70s.
This social revolution will be televised and your brand position regarding social equity and justice will be exposed. If you're feeling like, "damned if I do and damned if I don't," be assured that your silence says much more than you intend.
This Earth Day is far different from any other in the last 15-25 years. Air pollution is said to have dropped by 30% in the Northeast of the US. March 2020 showed the lowest monthly atmospheric nitrogen dioxide levels of any March on record, which spans the past 15 years. Similar findings are coming from Italy and China. I've heard about coyotes in south Renton, WA, and other wild animals taking to our once populated cities around the world.
The other day I was speaking with a woman who sits on a board of education in Canada. They were underway with a new initiative pre-pandemic that is now looking like it has a much greater application than she had originally thought. The initiative is highly political and deeply needed in the school systems. She’s very passionate about it. The fear of offending someone that you’re trying to empower by saying the right thing but in the wrong way can be a show stopper (and not in a good way). This video is about how to find your voice when the pressure is on.
Thinking about a pivot into medical? You'll need a new narrative about how where you come from, your background and experience provides value to this new market. This video highlights the first thing you need to do for a successful brand story that sets you up for a successful marketing pivot.
