All in Personal Brand
Jeff Bezos and Martin Luther King Jr. both show up in the world as a revolutionary archetype. The revolutionary archetype is motivated by a feeling of powerlessness, overwhelmed, oppressed or mistreated and under siege, and believes conventions are made to be broken.
When she began her legal crusade in 1963, women were treated, by law, differently from men. Overturning hundreds of state and federal laws that restricted what women could do, for women in America, Ruth Bader Ginsburg represents the archetype of a hero. The hero archetype is motivated by a challenge. They bring purpose, perseverance, and determination to the job of getting things done.
Trendsetter, taste-maker and celebrity activist Ellen Degeneres is a trailblazer who has built a powerful brand by pushing mainstream American culture forward out of its comfort zone with her fun, observational humor.
Musician and entrepreneur, Beyoncé Knowles-Carter is an American queen. If there was such a role, she'd take the crown because of her iconic Barbie doll image and the way she commands attention and adoration from her fans. This is a post about Beyoncé's personal brand of leadership.
Information Age leader, Maria Popova, is a cultural decider. She meticulously curates original content that connects the work of though leaders and artists across genres to help her audience look beyond their social media news feed to find a deeper experience. Read this post to learn more about her personal brand of leadership.
