As you complete this worksheet, always keep your target audience in mind. Determine the values, attributes, strengths, skill sets, and other qualifications you have, that align with what they will be looking for.
our vision is your WHY. Your purpose is your role in that vision.
What do you most enjoy doing – in your personal life and work life? Think about the activities, interests, or conversational topics that fascinate and energize you. What makes you get out of bed at 6 a.m. on a Saturday morning, or get you talking enthusiastically with others. How do your passions converge with what you do best for work?
What words do you use to define your personality? What words do those around you (at work and elsewhere) use to describe you? Which personality traits define how you make things happen?
Identify 3 or 4 adjectives that best describe the value you offer. Once you pinpoint what you feel are the right kinds of words, it’s a good idea to consult a thesaurus to nail the exact words. Here are some possibilities, but don’t limit yourself to these:
Collaborative, resilient, forward-focused, risk-taking, connected, international, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible.
What are your 3 or 4 greatest strengths or top motivated skills (things you love doing) that have benefited your customers? I like the Strength Finder assessment best, but you can also use these questions to arrive at an answer:
In what functions and responsibilities do you excel?
What gap would your customer be faced with, if you left suddenly?
For what things are you the designated “go-to” person?
How do customers introduce you to others?
Here are possible strengths that may fit you. Don’t hesitate to come up with whatever best describes you:
Analyzing, collaborating, leading, delegating, empowering others, forecasting, crunching numbers, anticipating risk, mentoring, visioning, selling, innovating, managing conflict, defining needs, writing, listening, communicating.
Reach out to the people you work with for recommendations, with questions like these. You may need to tailor the questions for each person, depending upon their relationship to you:
1. What do you feel are my top strengths and skills that most benefit you?
2. In what ways did I add value to the team and/or the company or project?
3. What was my most important contribution to the company?
4. What things did you know you could always rely on me to deliver?
5. In what ways did I help you do your job better and advance your career/business?
6. How would you describe my leadership style?
We’ve already covered your strengths above.
Weaknesses – What could you improve? What do you do badly? What should you avoid?
Opportunities – Where are positive opportunities that face you? What are the interesting trends you are aware of?
Threats – What obstacles do you face? Are the required specifications for your job, products, or services changing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems? Could any of your weaknesses seriously threaten your opportunity?
What do the people competing for the same contracts as you typically have to offer? What is it about you that makes you the best choice? What added value do you bring to the table that no one else does? What is it that your service does that makes it different?
Now bring it all together and describe yourself in 3 words. I mean personal qualities, NOT job titles (Management Executive or Operations Leader). What 3 words reflect your personal brand (the value and good-fit qualities you offer your target audience)? Why did you choose those 3 words?