How we implemented
I worked with Wendy over the next year and half as her brand advisor. We wrote all kinds of things together such as, executive briefings for teams, speeches and email campaigns.
I designed a Promotional PDF for the PR team with her as the face of her brand. My goal was to merge her personal and corporate brand identities together into one message that influenced decision makers in television, magazines, industry conferences and HR departments to choose Wendy Capland as their expert guest, keynote speaker, featured speaker and contributing author.
These are the results of our work:
- Print & Online Magazines
- INC.com -15 times (2015-2016)
- Fast Company
- Entrepreneur Magazine
- Success Magazine
- Monthly contributor to Canada’s largest newspaper, Globe & Mail
- Cover of Forbes (next month)
- Speaking Engagements
- Harvard University 11th Annual Women’s Intercollegiate Business Convention
- WFF Women’s Food Service Annual Leadership Conference 2016
- Center for Women & Enterprise 2014
- Genentech Women’s Leadership Forum
- Vision Quest Consulting’s Annual Women’s Leadership Retreat
- Website traffic to VisionQuestConsulting.com
- Up 77% from 2014
- Top landing pages – "women's retreats"
- Website traffic to WendyCapland.com
- Up 589% from 2014
- Organic visits from “women / leadership” related searches
- Women's Leadership Retreat Event 2015