S1: Brand Strategy: Focus Your Brand To Direct Your Path
The workshop begins with an overview of brand strategy as a methodology for attracting people and resources that are aligned to your goals. You’ll learn the sacred geometry of the #1 and how to use it to create better results in a faster amount of time. The objective is to get on the same page regarding the practical application of each of the segments of the brand profiling process and how we will work together over the next two days.
Practical Application of Your Personal Vision
Our first objective is to hone in on the right type of people for you to target by helping you identify your vision. You’ll learn the difference between a vision and a goal, how to use them as attractive aspects of your brand and write a brand vision statement that you can step into immediately. Listen to the lesson below for a sneak peek of what we'll be talking about.
S 3: Positioning Yourself Like A Pro: Know Thy Value, Communicate Thy Message
Our next objective is to define the value of who you are and what you offer from a third person perspective. We’ll break it down into 3 to 5 core differentiators that set you apart from others vying for the same attention and resources. You’ll learn how to use those as the foundation of all your communications and how to turn it into a positioning statement that clarifies who you are and what you seek.