DIGITAL MEDIA IS THE NEW FRONTIER
Sponsorship was the first form of advertising...
in newspaper, radio and television. It wasn’t meant to drive immediate sales. It’s purpose was to place the sponsors name and logo in front of people while they were being educated and entertained. The goal was to create positive associations of the sponsor in the hearts and minds of the audience. In addition to providing their audience with a memorable experience, the sponsors contributed to the advancement of mass communication. Sponsors have pioneered the new frontier of media for centuries and established a powerful brand legacy because of it.