Narrative Intelligence (NQ) Is A Practical Business Skill
Narrative intelligence is a skill that can be learned.
Have you heard of narrative intelligence (NQ)?
It's like emotional intelligence, but different. EI is about working with feelings.
Narrative intelligence is about working with motivation.
Narrative intelligence is the capability to read and respond to patterns of meaning in self and others. It's the ability to interpret situations and behaviors in a more generative way.
Narrative intelligence is a practical business skill that can be taught and developed and is a powerful tool for getting out of confusion and into action.
I think if we improved our narrative intelligence as a society, our political discourse and national productivity would improve drastically.
What does narrative intelligence have to do with branding?
The purpose of brand strategy is to position your product within the story of your customer.
The key is to make the customer the hero of the story and not your product.
Therefore, a good branding strategist is working to pull into focus the stories of the proprietor, the customer, and the brand into one.
